To promote a positive Sunshine Coast encompassing local business, community, and connectedness. To focus on good health, positivity, celebrating life in a healthy way; to grow and learn together, through intelligent content, for the betterment of business, health and the community.
To ensure all editorial and advertising we produce centres on integrity, balance and fairness and to continue to grow our efforts in the public journalism arena.
Media outlets have a civic responsibility to engage consumers in healthy public debate and educate on issues of public and social significance. As an independently owned company, our team is accountable first and foremost to the community. Our editorial and advertising guidelines centre on integrity, balance and continued growth in the public journalism arena.
Respect for truth and the public’s right to information are two fundamental principles of journalism. Journalists and publishers must be responsible and accountable for reporting factual reports. Our policy is guided by the Australian Press Council and the MEAA Journalistic Code of Ethics.
Our staff report honestly, striving for accuracy, fairness and the disclosure of all essential facts. We do not supress relevant facts or distort emphasis. Opinion content is distinguished from general editorial.
In the incident of significant inaccuracies or the publication of misleading content, the team will provide a correction or other adequate remedial action.
Our staff present factual material with reasonable fairness and balance. Writers’ expressions of opinion are not based on significantly inaccurate factual material or omission of key facts. We aim to give a fair opportunity for a right of reply.
We do not place unnecessary emphasis on personal characteristics, including race, ethnicity, nationality, gender, age, sexual orientation, family relationships, religious belief, or physical or intellectual disability. All sources are provided with equal opportunity, respect and fairness.
Where possible, we aim to attribute information to its source. We use fair, responsible and honest means to obtain material and always identify ourselves as a report for the publication prior to obtaining any information or interview.
6. Integrity and conflict
We do not allow personal interest, or any belief, commitment, payment, gift or benefit, to undermine accuracy, fairness or independence. Journalists must disclose conflicts of interest that affect, or could be seen to affect, the accuracy, fairness or independence. Advertorial content is clearly labelled.
7. Compassion and privacy.