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Here’s an idea that means so much more than a flowery sentiment on valentine’s day

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Here’s an idea that means so much more than a flowery sentiment on valentine’s day

As Valentine’s Day approaches, Rosies – Friends on the Street is encouraging Queenslanders to rethink how they celebrate love.

Through its returning Rosies Not Roses campaign, supporters can send a digital card to their bestie, partner or someone they admire.

The donation will make a real difference to people experiencing homelessness.

Returning for 2026, the campaign builds on the success of last year.

It also continues its partnership with the Dolphins NRL Club, strengthening the reach and impact of the initiative across Queensland communities.

For every Valentine’s Day digital card purchased with a donation of $10 or more, one card is sent to a loved one, while a second card is gifted to a Rosies patron to help bring a smile to their face on Valentine’s Day.

“Rosies Not Roses is about reimagining Valentine’s Day as an opportunity to care for one another,” Jayne Shallcross, CEO of Rosies – Friends on the Street, says.

“With the continued support of the Dolphins, we are able to reach even more people and shine a light on the importance of friendship and connection for those doing it tough.”

Dolphins players will once again support the campaign by sharing the cards and encouraging fans to take part, reinforcing the shared values of community, compassion and inclusion.

Funds raised through Rosies Not Roses directly support Rosies’ nightly outreach services across Queensland.

This helps volunteers provide conversation, care and practical support to people experiencing homelessness.

To purchase a card or to learn more about the campaign, visit fundraise.rosies.org.au/rosies-not-roses.

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