Local businesses and event professionals are being invited to learn how to create memorable visitor experiences ahead of the 2032 Brisbane Olympic and Paralympic Games.
The Sunshine Coast Events Industry Association (SCEIA) will host an industry event on April 27, titled: ‘How the World Will Experience the Sunshine Coast – Curating the Spectator Experience’.
The event will feature leaders from the Sydney 2000 Olympic Games, widely regarded as one of the most successful Games ever staged.
Former CEO of the Sydney Organising Committee for the Olympic Games Sandy Hollway, global event producer Greg Bowman and volunteer leader Sandy Deanes will share insights into what made the experience memorable for visitors and locals.
The discussion will explore how destinations can maximise visitor experiences, turning guests into ambassadors and delivering lasting economic and social benefits.
SCEIA president Lenny Vance says the event encourages early planning.
“We’re entering a once-in-a-generation era of major events for our region and this session is about sharing practical insights on how we can start rolling out the red carpet,” Lenny says.
He says businesses can still benefit without formal contracts by engaging event audiences: “Simple things like creating themed experiences, extending trading hours or partnering with local operators can make a huge difference.”
Sandy says success comes down to visitor experience: “The key thing is that we need to think from the outside in. It’s natural that organisers of the Games and people providing goods and services focus on the supply side but that has to start with an understanding of what the customer wants.”
EVENT DETAILS:
Host: Sunshine Coast Events Industry Association.
Date and time: April 27 from 5.30-7.30pm.
Venue: Alex Surf Club.
Cost: $49.
