Plans for the Sunshine Coast’s major Surf Farm development have gained fresh momentum, with the project confirming an ongoing strategic partnership with wave park developer and operator URBNSURF Partners.
Surf Farm director Chris Salmon says the partnership enables the project’s commercial plan to be tested and refined against real, live performance data from URBNSURF’s own parks in Melbourne and Sydney.
“This is an important partnership to rigorously assess our commercial projections and operating assumptions against actual figures on how Australian and international tourists are using, booking and returning to wave park experiences in Melbourne and Sydney on a daily basis,” he says.
“Our team is working alongside URBNSURF to test every material assumption in the project’s commercial model, including demand and pricing to membership, events, seasonality and catchment.”
Surf Farm will be located on a 10ha site at Glass House Mountains on the Bruce Highway leading into the region.
Once built, the attraction will feature a Wavegarden Cove lagoon configured with 62 modules which can deliver one of the widest ranges of programmable wave settings in the Southern Hemisphere, and creating a facility suited to everyone from first-time beginners to elite surfers.
Beyond the wave pool attraction, Surf Farm is planned to include food and beverage offerings, retail, community gathering spaces, events programming and spectator areas.
Chris says he expects preliminary earthworks to begin on site early next year.
