A Sunshine Coast-based clothing brand is launching an honesty pop-up store in Mooloolaba.
Two Wolves Australia director Tequila Isherwood says there’s no staff or checkout counter: customers simply take what they want and pay through a QR code on trust.
“We’re filming the whole thing as a live social experiment and it directly ties into the story our brand is built on: the old parable of two wolves living inside all of us – one is anger, greed and ego; the other is love, honesty and courage,” she says.
“Whichever one you feed is the one that wins.”
The experiment is from 10am to noon and 1pm to 3pm on September 25-27 at Shop 13/47-51 Mooloolaba Esplanade, Mooloolaba.
There’s also a chance to win a $500 gift voucher to be used in the online store.
