A small but mighty group of former businessmen and media heavyweights is using experience and connections to raise awareness of prostate cancer, proving that sometimes the best ideas are homegrown.
Noosa Prostate Association (NPA) has secured high-profile digital screen space across the Coast to encourage men to: “Get tested today” for prostate cancer.
The digital campaign, which is being displayed at Noosa Civic, Caloundra Shopping Centre, Stockland Birtinya and Sunshine Plaza, keeps the message simple.
“It’s just a blood test: quick, simple and life saving,” NPA chair Ian Miller says.
The simple blood test is for prostate-specific antigen, which can be an indicator of prostate cancer. Early detection saves lives and late detection can be fatal.
Prostate cancer is the most common cancer impacting Australian men. This year, it is estimated there will be 26,000 new cases diagnosed and about 3900 deaths. This equates to 10 men’s lives lost each day, which is 25 per cent higher than deaths resulting from breast cancer.
The potentially life-saving campaign was devised pro bono by Anthony Napier-Munn and Michael Owen, and placed at no cost by oOh!media at the shopping centres.
Formed in 2017, the NPA is a local community-based association which promotes awareness of and testing for prostate cancer. It also raises funds for the Prostate Cancer Foundation of Australia.
