It wasn’t quite visible from space, but Visit Sunshine Coast’s (VSC) message in the sand made a big impression on Qantas passengers flying overhead.
The region’s tourism body used letters more than two metres tall to invite travellers onboard the sold-out Great Southern Land scenic flight of Australia to start planning their next Sunshine Coast escape.
The Qantas flight, which departed Sydney on Saturday, offered travellers an aerial tourism experience across state borders to reignite the joy of flying and experience iconic Australian destinations from the sky.
As the B787 Dreamliner over-passed Coolum Beach at 3000 feet, passengers had a bird’s eye view of the message – VISIT US FOR REAL – written on the sand.
The Sunshine Coast was the first destination in Australia to greet travellers with an on-ground activation, and VSC interim CEO Craig Davidson says he hoped the message to Sydney travellers was loud and clear: “We miss you and can’t wait to welcome you back to the Sunshine Coast when it is safe to travel again.
“New South Wales has traditionally been our strongest interstate market, and as we head out of the school holiday period, we are missing them more than ever.
“We hope this gesture will remind them how much they love the Sunshine Coast and inspire them to stop dreaming and start planning their next visit.”