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Tourism gem sparkles


Tourism gem sparkles

A much-loved Sunshine Coast town has been named the best in the state for its commitment to visitor excellence.

A Sunshine Coast town has beaten some heavy hitters to be crowned Queensland’s top tourism destination.

After an extensive judging process and public voting campaign, Caloundra has been named the 2023 Queensland Top Tourism Town.

Caloundra’s key attractions including the natural wonders of the Pumicestone Passage and nearby Glass House Mountains, local eateries such as White Picket Fence, and action-packed activities including Oceanview Helicopters grabbed the judges’ attention.

Caloundra Chamber CEO Brady Sullivan says the town has been a loved holiday destination for generations.

He is thanking the Sunshine Coast community for getting behind the “playground by the sea”.

“Being named Queensland’s Top Tourism Town is a huge drawcard for Caloundra,” he says.

“It gives a boost to the Sunshine Coast tourism industry and helps attract investment to our region.

“The award represents the feeling of the generations that have been coming here for years and showcases all Caloundra has to offer.”

A total of 20,000 votes were received for the seven shortlisted finalists, which also included Bowen, Bundaberg, Redcliffe, Rockhampton, Tamborine Mountain and Townsville.

“Caloundra can be a relaxed holiday by the water or a fun-filled family holiday,” Mr Sullivan says.

Presented by the Queensland Tourism Industry Council (QTIC), the annual awards recognise outstanding regional destinations, honouring communities that demonstrate a commitment to visitor excellence.

QTIC CEO Brett Fraser is applauding Caloundra and the other award recipients for their success.

“While attractions may drive guests to a destination, it is the warm welcome and meaningful customer service that has visitors leaving with a sense of wonderment,” he says.

Caloundra will represent Queensland at the national awards to be held later in the year, where the town has the chance to be crowned the best in Australia.

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