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Unassuming character


Unassuming character

A vibrant beachside town has taken on a bold new image.

A popular and picturesque beachside town has received a refreshing new look, thanks to a passionate team of business and community groups.

After a year of consultation and extensive research, Caloundra now has a vibrant and welcoming new brand, which aims to help promote the town as the ideal place to live, work and play.

New street banners are flying from the poles along Bulcock Street with the colour palette emphasising a retro-flavour inspired by the sun, sea and nature. An impressive mural-like artwork, implemented by Caloundra artist Steven Bordonaro, has brought the exterior of the Sunshine Coast Council’s customer service centre at to life, with an image of popular Bulcock Beach.

The new brand embraces the use of a winky face and ‘un’ words to capture many of Caloundra’s “unique, fun, unforgettable and stunning” qualities, including its pristine beaches and friendly locals.

Sunshine Coast Division 2 Councillor Terry Landsberg says the fresh and friendly brand ignites pride and connection into the town. “It was also important to unify the brand with the exciting work underway as part of the Caloundra Centre Master Plan and precinct-based projects such as the Destination Centre and Community and Creative Hub,” he says.

“This brand has been created for the community, by the community, and was a key activation project of the Downtown Caloundra Taskforce which is made up of local business and community members.”

Local business owner and Caloundra ambassador Kim McCosker says it is a privilege to be involved in the rebranding and to be part of a united group of Caloundra champions.

“I encourage everyone to adopt and promote the new look with pride and passion, because if we’re proud of it, then so will our grandchildren and the generations to come,” she says.

A new state-of-the-art district library and creative community hub will soon create a centrepiece for locals to enjoy and help lift investment confidence.

Visit the revamped website at

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