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You’ve got to ‘move it, move it’ every day


You’ve got to ‘move it, move it’ every day

A new exercise initiative is challenging Coast residents to complete 75 moves a day in May to increase their physical activity levels.

Residents across the region are being encouraged to move more for the month of May as data reveals the staggering number of Aussies who don’t get enough daily exercise.

Australia’s peak body for the exercise and active health sector, AUSactive, is on a mission to encourage greater physical activity among Australians, starting with the Sunshine Coast and surrounds.

Known as the Million Moves challenge, it calls on the region’s four electorates to battle it out to reach one million moves each over 21 days.

Starting on May 1, people in Fisher, Fairfax, Wide Bay and Longman are invited to join the challenge and complete 75 moves a day, to help their electorate reach the milestone first.

Local MPs including Andrew Wallace, Ted O’Brien, Llew O’Brien and Terry Young are among the event’s advocates, alongside Australian fitness ambassadors including Kayla Itsines and Guy Leech.

The Australian Institute of Health and Wellbeing estimates that 75 per cent of adults aged 18-64 do not meet the physical activity and muscle-strengthening components of the World Health Organisation guidelines for physical activity.

Jetts Australia CEO and managing director Elaine Jobson says the Sunshine Coast is the ideal location for a fitness challenge.

“The Sunshine Coast just loves to get active,” she says.

“We play host to some of Asia-Pacific’s best sporting participation events and … we average 300-plus days of sunshine a year, making it a great place to get outside and be active.

“We are also a big community that enjoys supporting each other and getting together for something fun.

“The Million Moves initiatives will be great fun for everyone. So, grab the kids and even the grandparents to hit 75 moves a day in May.”

AUSactive CEO Barrie Elvish says one of the association’s priorities is to get more Australians physically active more often and the Million Moves initiative is a challenge to inspire the community to build a regular fitness routine.

“Inactivity is the second-leading risk factor contributing to chronic disease in Australia and it’s preventable,” he says.

“Getting more active is essential for our physical and mental health and it can be as simple as a regular walk.”

For more information and to register, visit

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