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Fifty shades of purple


Fifty shades of purple

Sami Muirhead says Pantone’s 2022 Colour of the Year may have a fancy name, but at the end of the day it’s just plain purple.

The cynic in me delights in the release of the Colour of the Year by Pantone (the global authority on colour) every 12 months. If you are feeling a little down with too much COVID on the Coast and not enough RATS (hello new year and new acronym), then hang around because this new colour will have you in stitches.

Pantone bigwigs clearly continue to be drunk in their meetings or plain high on life. They have invented this year’s shade which is a ‘happy’ periwinkle blue. It is called Very Peri. No, not the chicken chain with the spicey sauce. This shade is the “happiest and warmest of all the blue hues, blending the faithfulness and constancy of blue with the energy and excitement of red to deliver an empowering mix of newness with a carefree confidence and a daring curiosity that animates our creative spirit,” said the company in its announcement.

What the? I can only assume after the announcement they returned to the pub to continue drinking shots and laughing at how they hoodwink the world each year with their release of a ridiculous colour that is taken as gospel by creatives and huge companies around the world.

Come on, people! It’s purple! What is wrong with calling it purple? Very Peri? No! It is pretty much the same shade as that Grimace creature at McDonald’s that is apparently a bruise. It is as purple as Count Von Count from Sesame Street, the Phantom’s unforgiving outfit, Skeletor from He-Man, Share Bear (the purple Care Bear), Tinky Winky the Teletubby, or an eggplant.

It is the shade of a hickey, a passionfruit, purple kale or a parade of Freemantle Docker fans or a pack of Melbourne Storm players.

Adding to my fascination to this colour calamity is the fact I really dislike the colour purple. It is just an ugly colour.  What is wrong with beige or white or pale green as lovely shades?

Of course, my young sons and husband love an American football team called the Sacramento Kings. My husband has been a big fan for 30 years. Guess what their team colour is for their games? Yep. Purple! My men all take great joy in teasing me by wearing their ugly purple T-shirts every chance they get. I cannot wait to turn their shirts into car washing-rags one day.  Then we will see who is in the middle of a purple patch.


Sami Muirhead is a radio announcer, blogger and commentator. For more from Sami tune into Mix FM.

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