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Sustainable solution


Sustainable solution

Ami Bateman solved a problem and launched a business.

The saying ‘If you want something done, do it yourself’ rings true for a Sunshine Coast sustainable business pioneer making meaningful changes in the cleaning industry.

After a busy life in Melbourne and Sydney working in large corporate businesses across HR, marketing, health and safety, sustainability and technology, Ami Bateman came to the Sunshine Coast for a slower life in 2019.

With her lifestyle change came a decision to eradicate plastics and toxins from her home to address long-term health issues she had been suffering.

And while you may not know that she likes to dance to the sound her Thermomix makes, you may have heard of Pleasant State – Ms Bateman’s solution to plastic-free cleaning.

“I was struggling to find plastic- and toxin-free solutions to my cleaning products,” Ms Bateman says. “I then came across just-add-water products that were becoming popular overseas.

“It seemed like a no-brainer as the solution reduced transport emissions and stopped plastic bottles being thrown away after one use.”

Pleasant State is growing from strength to strength and in 2021 Ms Bateman was named the Sunshine Coast Business Women’s Network’s Sustainable Business Woman of the Year.

“It meant so much to be recognised for the work we had put in to make Pleasant State a truly sustainable and ethical business,” she says. “We’ve since also achieved B Corp Certification – Australia’s only cleaning brand to achieve such recognition for our high environmental, social and governance standards.”

She says having a network of people to lean on when running a business is very important, especially if things don’t go to plan.

“My experience so far is that the network is hugely supportive and it’s very important when running a business to have the right people around you that you can lean on for answers, because it’s impossible to know everything.”

Ms Bateman is now gearing up to release Pleasant State’s first just-add-water hand wash and dish wash.

My Weekly Preview is a proud supporter of the Sunshine Coast Business Women’s Network, and women in business. Visit

Ami bateman’s startup tips

If you’ve had a business idea for ages and you just can’t stop thinking about it, and you know it’s a pain point for others, then it’s time to jump in. Make sure you surround yourself with people who have complementary skills to yours to bring your idea to life. Get comfortable asking for things. The Five Principles of Lean Startups are helpful for bringing an idea to life if you’re looking for a template.

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