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Buyers flock to in-room auction event


Buyers flock to in-room auction event

Ray White coast outlets come together to chalk up more than $27 million in sales in a single day

The Ray White Coastal Living Network Auction Event made history again last weekend by hosting the Sunshine Coast’s largest in-room property auction, achieving $27,236,000 in sales.

“We brought $57 million worth of property to the market, so to sell $27 million of that in one day is a result we are very proud of,” auctioneer and director of Ray White Maroochydore Dan Sowden says.

The sales won’t stop with the end of the event, with many more transactions expected to take place post-auction.

One of the most anticipated properties and the highest sale of the day was 22 Brisbane Road: the ‘developer’s dream block’ with six, two-bedroom units only three blocks back from Mooloolaba Beach. Following a hot bidding war, the property was sold for $5.31 million by Ray White Maroochydore’s listing agent Reuben Park.

Not far behind this sale was the exquisite Mooloolaba penthouse at 16/82-86 River Esplanade, sold by Ray White Maroochydore’s Dan Sowden and Reuben Park for $4.59 million.

2023’s In-Room Auction Event achieved outstanding results.

  • 45 listed properties
  • Over 2500 buyer inspections conducted in September
  • More than 200 registered bidders
  • 18 properties sold at auction
  • 40 per cent on-the-day clearance rate
  • 419 coffees consumed

Since the event’s inception in 2015, the network has now auctioned 438 properties, totalling in $258 million in sales.

Eight years on, the event continues to grow. Around 400 interested attendees gathered from 9am at Mercedes-Benz Sunshine Coast, eagerly awaiting the action to begin. A further 1800 online viewers tuned into the Facebook live stream.

“Witnessing the energy and excitement in the room as properties change hands is a testament to the allure of real estate auctions,” auctioneer and director of Ray White Mooloolaba and Kawana Waters James Goldsworthy says.

Presented by more than 70 staff from the Ray White Coastal Living Network’s five offices (Maroochydore, Buderim, Mooloolaba, Kawana Waters and Nambour), each Ray White team member was buzzing with energy, working to register buyers, supporting sellers, briefing phone bidders and ushering spectators.

Major partners on the day included Mercedes-Benz Sunshine Coast, and Blink! Productions.

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