Connect with us

My Weekly Preview

Going, going, gone

The tide has turned and the buyers are out, but if you want to sell your property, you’ve got to get the marketing right.


Going, going, gone

The tide has turned and the buyers are out, but if you want to sell your property, you’ve got to get the marketing right.

There is a steady stream of buyers at the ready to buy properties in sought-after locations across the Sunshine Coast.

McGrath Buderim sales agent Stuart Thomas (pictured, inset) has seen firsthand how quickly well-presented homes are being snapped up by savvy buyers.

On August 2, he listed a three-bedroom home at 50 Pittards Road in Buderim with the owner seeking offers over $455,000.

That weekend, 34 groups went through to inspect the property and seven offers were made. With the pick of the bunch, the seller was able to select the most attractive terms of sale and the property was sold on August 6 for $475,000.

“[The sellers] were really quite blown away with the amount of people through the house and they were ecstatic with the final result they got, which was to be able to choose the cleanest terms of sale with a 21-day contract pending building and pest inspections,” Mr Thomas says.

“I have had quite a few like that recently. In Rainforest Sanctuary, there was a property with sellers seeking offers over $845,000. We had 16 groups through to inspect on the first weekend and ended up with six offers.

“The seller was once again in a position to choose and they were able to get $870,000 cash for the property with a 30-day settlement.”

Mr Thomas says Sunshine Coast property continues to represent value to both owner-occupiers and investors, who are looking for great buys that have great capital gains potential.

“It’s onwards and upwards for the Sunshine Coast, with a property [market] that is growing so rapidly and continuing to attract new investments and projects. It’s creating more and more competition for good property,” he says.

“The Coast has experienced a couple of really good years in the property market. At the start of this year through to the election, it had become hard to selling anything. We were back to being a buyers’ market and they could name their terms.

“But since the election, sales have gone through the roof again and we are firmly back to a sellers’ market again. Sellers can command better prices again due to confidence in our market here on the Coast.”

Although demand for property remains high, Mr Thomas says there are a few key things for sellers to keep in mind in order to maximise their chance of getting the best possible price for their property.

“You need to use all of the different means of marketing, from print to websites and social media,” he says.

“When it comes to print, running three- to four-week campaigns works best and any properties worth over $1 million should aim for full-pages ads, while those in the $500,000 to $900,000 range look best on half pages.

“By coupling this up with premiere online listings, distributing auction invites to the neighbourhood and contacting people on our database, we want to cause a frenzy in the first week or two on the market and generate as much excitement around each listing as we can.

“When you get that competition cranking, you can really get a great result.”


Roxy has been a journalist for more than a decade and joined the MWP team at the end of 2016. She is a chocolate-powered writing machine who loves to engage with the Coast community, uncover untold inspirational stories and share information that can help people.

More in Property

To Top