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Property experts invest directly into Sunshine Coast

Platininum Properties is rebranded as the experts tip the Coast as the hottest spot to invest in Australia.


Property experts invest directly into Sunshine Coast

Platininum Properties is rebranded as the experts tip the Coast as the hottest spot to invest in Australia.

Putting their money where their mouth is, Mooloolaba-based property company Direct Collective is heavily investing in staff, resources and infrastructure here on the Sunshine Coast because they strongly believe in the positive growth of this region and that the best time to make the most of the opportunity is now.

Launching their new company structure, Direct Collective encompasses a wide range of property specialties through their brands Direct Agents, Direct Rentals, Direct Hotels, Investor Property and the First Home Buyers Academy.

Chief operations officer Mal Cayley explains that Direct Collective manages around 1950 properties through its management teams across Queensland and more than 1150 right here on the Sunshine Coast, making them one of the largest property management groups across the state. He adds that the Sunshine Coast is a very exciting market where they manage over a thousand business and property assets and have a dedicated growth plan.

“We truly believe the Sunshine Coast is the number one region in the country to be investing in property right now, and we aren’t just advising our clients to do this, we’re investing too. At circa $875-million of properties under management agreements, it’s probably a great thing we believe and invest in the markets we manage.

“Expanding our staff base, office footprint, and property assets over the recent months is just the beginning.

One of the recent acquisitions for Direct Collective was the purchase of Platinum Properties in late 2019, which today re-launches as Direct Agents.

“Built on the solid foundations of Platinum Properties, who operated as exceptional independent real estate agents on the Sunshine Coast for decades, Direct Agents now brings the next level of service and success to homeowners combining the intimacy and customer-centric approach of our local teams with the structure and support that comes from a growing and diversified public company,” says Mr Cayley.

In purchasing and rebranding Platinum Properties, the business has retained incredible assets in the previous owners and management team staying on board. Previous co-owner Steve Turner is thrilled at this opportunity but wants to reassure clients that he’s not going anywhere.

“Business is as usual for our team and clients, but with an exciting future ahead with a great overarching company. We’re now part of something bigger, watch this space!” Mr Turner says.

When asked why the Sunshine Coast is such a hot spot, Mal Cayley says that there’s, “a perfect combination of events that are unprecedented for any city in Australia’s history.”

“Driven by billions of dollars of infrastructure projects funded by the private and public sectors, this region is poised to expand at a level that is unprecedented and importantly, sustainable well into the future.”


Roxy has been a journalist for more than a decade and joined the MWP team at the end of 2016. She is a chocolate-powered writing machine who loves to engage with the Coast community, uncover untold inspirational stories and share information that can help people.

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